Dressing is a common way to show our personalities, but when we back to our lovely home, we always store our clothes in an unremarkable way,  so in this design, we try to make our clothes can be part of the decoration of home to present aesthetic values and styles while solving the problem of storage.

We use the name “50%” to remind people that ” What we need maybe just 50% of what we have.” If we can storage thing in a nice way and it looks good, why we need so much to create problems to ourselves ?

Besides, we do believe craftsmanship is sustainable way to reach to markets, if make the product in a high quality, durable and beautiful, people will keep it longer.